ChocoMì is a new artisan chocolate lab in Bassano del Grappa (VI). We met Erion, the chef and chocolatier who created it.
ChocoMì pralines are born from a spasmodic search for the best cocoa and the most delicious essences. Erion has dedicated the same attention and research, also to the design of the ideal packaging for the tasting boxes.
The packaging for chocolates, with a simple and modern design, is composed of a rigid cardboard tube with metal caps. The tube is covered with black paper, customized with different graphics for the different lines of chocolates.
The box is made even more elegant by the total black effect between the inside and outside of the box, even the internal paper of the tube is black.
More and more producers and pastry chefs are choosing paper boxes for the packaging of their products. Packaging is also used to communicate the values of the brand and tell about theire attention to sustainability. For example, they add creative suggestions to recycle and reuse the boxes.
How can a cardboard tube be reused in a creative and sustainable way? ChocoMì, in the label, suggests to give second life to paper packaging by transforming the cylindrical box into a LED lamp or plant pot, but the possibilities are as endless as our imagination.
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